ARK2/Branding

Branding / Community

Two potential issues suggest an evolution of the ARK brand is required

• Building a development and support community may be easier if ARK is branded as a stand-alone project, rather than seen as owned/controlled by LP Archaeology
• Extending use of ARK and Hosted ARK to areas outside archaeology may be held back by emphasising the archaeology aspect in the branding

Branding as something like 'The ARK Project, sponsored by LP Archaeology', and coining a bacronym like 'ARK Recording Kit' might solve these issues.

The Hosted ARK would need a separate identity to the development project to keep the Open Source / Commercial split clear. A simple .com vs .org difference is probably not clear enough. Examples include:

• Salesforce.com vs Force.com
• Mediawiki vs Wikia
• Wordpress .com vs .org

Branding would thus consist of three parts:

• The project
• The products
• The service

The branding would need to be distinctive but consistent to make it clear they are part of a cohesive whole.

Words with Ark / Arc in them (but not arch) for possible project or theme names:

• Archive / ARKhive
• Arctic (very white/light theme?)
• Arcadia
• Arkose (type of sediment)
• Arkaeology (available in .com, .org, .net!)
• Arcade
• Archaic / Arcane / Arcanum / Arcana (more apt for ARK v1 ;-)
• Arcuate / Arcuated (Arc/bow shaped)
• Architrave
• Architect
• Archipeligo
• Archosaur
• Arktivity...